Our work spanned strategy through to launch, including naming, identity, digital, and art direction. The name Sahna is inspired by Latin languages, referencing healing, heat, and the founder’s Brazilian heritage. It carries softness and familiarity while subtly echoing the physical intensity of hot yoga. The visual identity balances warmth and precision through typography that has melty flair on the one hand and tech-y detail on the other.

The colour and art direction were deeply influenced by travel across Latin America during the project, capturing the saturated, sun-drenched richness of those cultures. The website was designed to feel effortless and intuitive, with deliberate creative attention given to the incidental details. The brand language is inclusive and non-judgemental, reinforcing Sahna as a space for all bodies and levels, where you arrive as you are and receive what you need.