100 Bio turns water into a tool for better living. Our goal was to redefine water as fuel – not just hydration but an enhancer of mitochondrial function, athletic performance, and longevity. The hero product ‘Light Water’ is deuterium-depleted, meaning it has less of the heavier hydrogen isotope, deuterium. This can boost energy, improve cellular function, and support wellbeing.
Services & Details
- Creative Strategy
- Visual Identity
- Packaging
- Bio-hacking
- Wellbeing
- Plant-based
- USA
We developed an identity system that balances clinical precision with human warmth. The molecular-inspired wordmark reflects a scientific credibility, alongside a colour palette that represents fuel, vitality and purity. The plant-based vessel – designed by Morrama – takes cues from fuel cans, reinforcing the idea that hydration is energy.
Rather than feeling purely scientific, 100 Bio is positioned as an everyday and accessible wellness staple, that can be seamlessly integrating into your routine. This is reflected in the vessel design that feels beautiful enough to do life alongside. With warmth and relatability at the core, the imagery reflects 100 Bio’s mission of producing deuterium depleted water at a dramatically reduced price compared to their competitors.
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Credits
- Studio—Don, Visual Identity
- Morrama, Product Design