It’s become boring to say your cleaning product is vegan, biodegradable, powered by bacteria, cruelty-free and VOC-free so we just say MACK is clean AF, instead. We have been working with them since the beginning to create a powerful brand that is totally unique within the cleaning category.
Services & Details
- Identity
- Art Direction
- Packaging
- Sustainable
- FMCG
- Vegan
- Planet First
This identity, packaging, website, and art direction (developed in close collaboration with Handover) avoids boredom at all costs. The playful ‘blobs’ visualise the biotech component and cut-through the clean, typographic design. Mack is more effective, more affordable and probably the only cleaning product you’d be happy to pose with naked.
Project Images
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Credits
- Rose Gordon, Design
- Thomas Seddon, Art Direction
- Hugh Wyeth, Illustration
- Handover, Photography