With Peal we wanted to create a brand that had some fist-in-the-air energy. Peal make patches for the people: patches that heal. Based in Kuwait, their name needed to capture this practical support in a tasteful way – it’s convenient, comfortable and light-hearted.
Services & Details
- Naming
- Identity
- Middle East
- Packaging
- Female Founder
- Period-care
- Wellbeing
The basis of the visual language is an impactful wordmark. Designed with curved details that reference the patches themselves, it’s strong, confident (but not loud) and approachable. Cutting-through the wordmark are imagery and graphics inspired by the soft shapes formed in light and shadow on the human body. Further depth, fun, and dynamism are explored through the colour, typography, and layout.
Project Images
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Credits
- Rose Gordon, Design
- Thomas Seddon, Design