The visual language was born from the elemental trilogy of ‘build’, ‘repair’ and ‘recycle’. We translated these words into pure geometric forms: the building block, the band-aid, and the recyla-circle. The unity of these shapes gave birth to our cuddly K. It’s cuteness is completed by Moderat semibold and contrasted by Isola semi-mono regular – its almost-but-not-quite tech vibe provides rigour, structure and a touch of human imperfection.